Author Question: What type of firm directs manufacturing and marketing operations in several countries, and these ... (Read 33 times)

maegan_martin · **on:** Jul 6, 2018

What type of firm directs manufacturing and marketing operations in several countries, and these operations are coordinated by a parent company, usually based in the firm's home country?

A) global investment
B) foreign corporation
C) multinational corporation
D) international corporation

Question 2

An arrangement whereby the parent company grants another firm the right to do business in a prescribed manner is referred to as ________.

A) foreign investing
B) exporting
C) licensing
D) franchising