Author Question: When a firm chooses to adapt its current products to a new mission, it is using a ________. A) ... (Read 81 times)

tuffie · **on:** Jul 6, 2018

When a firm chooses to adapt its current products to a new mission, it is using a ________.

A) market penetration strategy
B) market development strategy
C) diversification strategy
D) differentiation strategy
E) product development strategy

Question 2

After 40 years of manufacturing socks for toddlers and children below the age of 5, RightSock Company decided to increase its sales by developing products for adults. Which of the following strategies did the company use to increase growth?

A) differentiation strategy
B) diversification strategy
C) product development strategy
D) market penetration strategy
E) market development strategy