Which of the following is an example of a strategy rather than a tactic?
A) offering products at a discount sale price for a short period of time to stimulate demand or win market share
B) improving a feature of an existing product to help it work better
C) launching a new product line that is designed to meet the needs of new consumer groups
D) spending 40,000,000 on a pull advertising campaign for a particular quarter
E) adding two long-haul trucks to the company's logistics management system
Question 2
Which of the following differentiates monopoly from oligopoly?
A) In an oligopoly, customers have few viable substitutes available; while in a monopoly, customers have many viable substitutes available.
B) In a monopoly, companies have no influence on price; while in an oligopoly, companies have some control over price.
C) In a monopoly, competition is based on promotion or on product differentiation; while in an oligopoly, competition can be on price or on differentiation of products.
D) In an oligopoly, each firm sells a small percentage of the total sold in the market; while in a monopoly, each firm sells a huge percentage of the total sold in the market.
E) In a monopoly, fewer companies dominate the market; while in an oligopoly many similar firms compete in the market.
Using concept maps as a learning strategy
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