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Author Question: This concept answers the question of where are we going? a. Mission b. Strategy c. Tactic d. ... (Read 41 times)

Starlight

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on: Sep 11, 2018
This concept answers the question of where are we going?
 
  a. Mission
  b. Strategy
  c. Tactic
  d. Vision statement

Question 2

Draw and explain a SWOT analysis comparing a national soft drink brand and a store brand in a time of recession.
 
  What will be an ideal response?


eliasc0401

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Reply #1 on: Sep 11, 2018
Answer to Question 1

A

Answer to Question 2

National brand
Strength: brand name Weakness: price
Opportunities: brand extensions Threat: Economic slowdown
Store brand
Strength: price Weakness: brand name
Opportunities: economic slowdown Threat: Brand extensions of national brand


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