This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In a brief essay, discuss how an HR manager should use the guide AIDA to write a help wanted ... (Read 33 times)

Jramos095

  • Hero Member
  • *****
  • Posts: 528
on: Jul 7, 2018
In a brief essay, discuss how an HR manager should use the guide AIDA to write a help wanted advertisement.
 
  What will be an ideal response?

Question 2

When we buy a brand of toothpaste because the advertisement says that 90 of dentists recommend this toothpaste, we are using the _____ rule to make our decision.
 
  a. scarcity
  b. commitment
  c. authority
  d. none of the above


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kxciann

  • Sr. Member
  • ****
  • Posts: 356
Reply #1 on: Jul 7, 2018
Answer to Question 1

Answer: Experienced advertisers use the guide AIDA (attention, interest, desire, action) to construct ads. An HR manager must attract attention to the ad with phrases and words that grab the attention of readers. Next, a manager needs to develop interest in the job. You can create interest with lines such as, Are you looking to make an impact? or use other aspects of the job, such as its location. Create desire by spotlighting words such as travel or challenge. As an example, having a graduate school nearby may appeal to engineers and professional people. Finally, the ad should prompt action with a statement like Call today. In general, more information is better than less. Job applicants view ads with more specific job information as more attractive and more credible.

Answer to Question 2

c


Jramos095

  • Member
  • Posts: 528
Reply 2 on: Jul 7, 2018
Great answer, keep it coming :)

amcvicar

  • Member
  • Posts: 341
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Blastomycosis is often misdiagnosed, resulting in tragic outcomes. It is caused by a fungus living in moist soil, in wooded areas of the United States and Canada. If inhaled, the fungus can cause mild breathing problems that may worsen and cause serious illness and even death.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Charles Darwin may be dead and gone but a recent write-in campaign has pitted him against Republican Charles Darwin may be dead and gone but a recent write-in campaign has pitted him against Republican
Urine Color Guide Urine Color Guide
Guide to Credentials in Massage Therapy Guide to Credentials in Massage Therapy
Write equation for each function Write equation for each function
Physics - Illustrate how you understand charging by rubbing or friction using the guide ... Physics - Illustrate how you understand charging by rubbing or friction using the guide ...
Write the acidic equilibrium equation for HC₆H₅O. Write the acidic equilibrium equation for HC₆H₅O.
Video: Glucose Evaluation Procedure

For a complete list of videos, visit our video library