Author Question: In a brief essay, discuss how an HR manager should use the guide AIDA to write a help wanted ... (Read 59 times)

Jramos095 · **on:** Jul 7, 2018

In a brief essay, discuss how an HR manager should use the guide AIDA to write a help wanted advertisement.

What will be an ideal response?

Question 2

When we buy a brand of toothpaste because the advertisement says that 90 of dentists recommend this toothpaste, we are using the _____ rule to make our decision.

a. scarcity
b. commitment
c. authority
d. none of the above

kxciann · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Answer: Experienced advertisers use the guide AIDA (attention, interest, desire, action) to construct ads. An HR manager must attract attention to the ad with phrases and words that grab the attention of readers. Next, a manager needs to develop interest in the job. You can create interest with lines such as, Are you looking to make an impact? or use other aspects of the job, such as its location. Create desire by spotlighting words such as travel or challenge. As an example, having a graduate school nearby may appeal to engineers and professional people. Finally, the ad should prompt action with a statement like Call today. In general, more information is better than less. Job applicants view ads with more specific job information as more attractive and more credible.

Answer to Question 2

c