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Author Question: What is the final step of formulating an international business strategy? A) developing a control ... (Read 77 times)

LaDunn

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What is the final step of formulating an international business strategy?
 
  A) developing a control framework
  B) conducting an environmental scan
  C) specifying tactical goals and plans
  D) identifying relevant value chain activities

Question 2

Pulte Homes adapts its marketing to foreign differences by making minor changes to bathrooms and outdoor patios. However, Pulte Homes uses the same floor plans and exterior attributes in all countries to gain economies of standardization.
 
  Pulte Homes most likely follows a ________.
  A) social marketing orientation
  B) sales orientation
  C) strategic marketing orientation
  D) production orientation


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bhavsar

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LaDunn

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Reply 2 on: Jul 7, 2018
Gracias!


upturnedfurball

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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