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Author Question: What role does an international firm's distribution strategy play in its promotion strategy? Provide ... (Read 114 times)

asan beg

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on: Jul 7, 2018
What role does an international firm's distribution strategy play in its promotion strategy? Provide examples for illustration.
 
  What will be an ideal response?

Question 2

Acquiring and allocating financial resources among the company's activities and projects is the responsibility of the ________.
 
  A) accounting function of the firm
  B) external auditors
  C) CFO
  D) financial marketing manager


dlook33

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Reply #1 on: Jul 7, 2018
Answer to Question 1

The challenge for international marketing managers is to find the optimal distribution channel
to match the firm's unique competitive strengths and weaknesses with the requirements of
each national market it serves. The firm's distribution strategy can be an important component of its promotion strategy. For example, Toyota adopted different distribution strategies for its luxury cars in the United States and Japan. In the United States it named the model Lexus and set up an independent dealership network to strengthen the prestige of that brand name. In Japan, where the firm has less need to bolster its image, the same model is sold under the Toyota name through existing Toyota dealerships.

Answer to Question 2

C


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