Product adaptation strategy in the international market refers to:
a. changes in promotion strategy with changes in the product itself.
b. the domestic product with promotional changes tuned to the foreign market.
c. product changes with the same promotional strategy used in the domestic market.
d. product characteristics not seen in the home country with a foreign promotional strategy.
Question 2
A covariate is a categorical variable included in the statistical analysis as a way of statistically controlling for variance due to that variable.
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