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Author Question: Both the ethnocentric and geocentric approaches to international marketing advocate the concept of ... (Read 124 times)

jilianpiloj

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  • Posts: 521
on: Jul 7, 2018
Both the ethnocentric and geocentric approaches to international marketing advocate the concept of ________.
 
  A) codetermination
  B) standardization
  C) customization
  D) differentiation

Question 2

Bayer AG formed alliances with smaller biotechnology companies like Millennium Pharmaceuticals and MophoSys to develop miracle drugs. What type of alliance is this an example of?
 
  A) production
  B) marketing
  C) financial
  D) research and development


sarajane1989

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  • Posts: 296
Reply #1 on: Jul 7, 2018
Answer to Question 1

B

Answer to Question 2

D


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