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Author Question: Which approach to international marketing is the easiest for a firm to adopt? A) ethnocentric ... (Read 197 times)

HCHenry

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Which approach to international marketing is the easiest for a firm to adopt?
 
  A) ethnocentric approach
  B) polycentric approach
  C) geocentric approach
  D) transnational approach

Question 2

General Mills and Nestle created a joint venture which fully integrated all facets of conducting business necessary to compete against Kellogg in the European cereal market. This is an example of a(n) ________ alliance.
 
  A) functional
  B) comprehensive
  C) production
  D) international


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brittiany.barnes

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HCHenry

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Reply 2 on: Jul 7, 2018
:D TYSM


ghepp

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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