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Author Question: Maddox Home Goods is based in Illinois but has plans to target the housewares market in Europe. ... (Read 62 times)

soccerdreamer_17

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on: Jul 7, 2018
Maddox Home Goods is based in Illinois but has plans to target the housewares market in Europe. Maddox executives believe that the firm's successful U.S. marketing strategy will work equally well in the European market.
 
  Maddox most likely has a(n) ________ approach to international marketing.
  A) ethnocentric
  B) polycentric
  C) geocentric
  D) multidomestic

Question 2

Spanish is the lingua franca of international business.
 
  Indicate whether the statement is true or false
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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reversalruiz

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Reply #1 on: Jul 7, 2018
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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soccerdreamer_17

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Reply #2 on: Jul 7, 2018
TY


reversalruiz

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Reply #3 on: Jul 7, 2018
Happy to Help


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