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Author Question: McDonald's has licensed its brand name, operational systems, and trademarks to individual restaurant ... (Read 59 times)

rmenurse

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on: Jul 7, 2018
McDonald's has licensed its brand name, operational systems, and trademarks to individual restaurant owners in Europe. This is called international ________.
 
  A) leasing
  B) marketing
  C) franchising
  D) diversifying

Question 2

Firms such as Procter & Gamble that use recycled materials whenever possible are most likely demonstrating their ________.
 
  A) commitment to environmental protection
  B) concern for general social welfare
  C) implementation of a code of ethics
  D) responsibility to stakeholders
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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blakcmamba

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

A


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