Author Question: McDonald's has licensed its brand name, operational systems, and trademarks to individual restaurant ... (Read 63 times)

rmenurse

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McDonald's has licensed its brand name, operational systems, and trademarks to individual restaurant owners in Europe. This is called international ________.
 
  A) leasing
  B) marketing
  C) franchising
  D) diversifying

Question 2

Firms such as Procter & Gamble that use recycled materials whenever possible are most likely demonstrating their ________.
 
  A) commitment to environmental protection
  B) concern for general social welfare
  C) implementation of a code of ethics
  D) responsibility to stakeholders


blakcmamba

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Answer to Question 1

C

Answer to Question 2

A



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