Marketing-oriented companies, such as Nestl and Unilever, which produce a range of products that can be marketed through similar channels of distribution to similar customers, will usually opt for the ________.
A) domestic structure plus foreign subsidiary
B) global geographic structure
C) matrix structure
D) domestic structure plus export department
Question 2
Which of the following is the most beneficial aspect of an international joint venture?
A) the international partner receives the entire profit
B) the responsibility of risks is solely taken by the international partner
C) the partner's local contacts and markets will be utilized
D) the entire cost of production will be borne by the local partner
Basidiomycetes produce diverse fruiting bodies.
The range of sugar maples could be reduced by global warming
Eggs, milk, and cheese are complete proteins, because they are animal products.
Farmers’ markets provide fresh, local produce to consumers
Bt corn has been genetically engineered to produce a protein
Marketing Management (13th Edition)