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Author Question: Marketing research plays a more prominent role in product-oriented companies than in ... (Read 42 times)

lracut11

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on: Jun 28, 2018
Marketing research plays a more prominent role in product-oriented companies than in customer-oriented companies.
 
 Indicate whether the statement is true or false

Question 2

Quality and satisfaction are
 a. not important for a company to be successful.
  b. opposites.
  c. not the same thing.
  d. the same.


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aidanmbrowne

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Reply #1 on: Jun 28, 2018
Answer to Question 1

F
A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in the product, and marketing research may take a backseat.

Answer to Question 2

c


lracut11

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  • Posts: 536
Reply 2 on: Jun 28, 2018
Excellent

isabelt_18

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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