Author Question: Marketing research plays a more prominent role in product-oriented companies than in ... (Read 117 times)

lracut11 · **on:** Jun 28, 2018

Marketing research plays a more prominent role in product-oriented companies than in customer-oriented companies.

Indicate whether the statement is true or false

Question 2

Quality and satisfaction are
a. not important for a company to be successful.
b. opposites.
c. not the same thing.
d. the same.

aidanmbrowne · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

F
A product-oriented firm prioritizes decision making in a way that emphasizes technical superiority in the product, and marketing research may take a backseat.

Answer to Question 2

c