Differentiate between primary and support activities that create ...

[BRWH]

Differentiate between primary and support activities that create value for a company's customers. How can managers determine whether an activity enhances customer value?
 
  What will be an ideal response?

Question 2

The main drawback of a multinational strategy is that it does not allow a company to ________.
 
  A) exploit scale economies in product development or marketing
  B) closely monitor buyer preferences in each local market
  C) modify its products except for the most superficial features
  D) respond quickly and effectively to emerging buyer preferences

[chloejackso]

Answer to Question 1

Great help.

Answer to Question 2

A

[BRWH]

YES! Correct, THANKS for helping me on my review

[bitingbit]

Thanks for the timely response, appreciate it