Author Question: Differentiate between primary and support activities that create value for a company's customers. ... (Read 66 times)

BRWH · **on:** Jul 7, 2018

Differentiate between primary and support activities that create value for a company's customers. How can managers determine whether an activity enhances customer value?

What will be an ideal response?

Question 2

The main drawback of a multinational strategy is that it does not allow a company to ________.

A) exploit scale economies in product development or marketing
B) closely monitor buyer preferences in each local market
C) modify its products except for the most superficial features
D) respond quickly and effectively to emerging buyer preferences