Author Question: Most MNEs employ advertising agencies to create promotional content and select media for foreign ... (Read 13 times)

stock · **on:** Jul 7, 2018

Most MNEs employ advertising agencies to create promotional content and select media for foreign markets.

Indicate whether the statement is true or false

Question 2

Which of the following is an advantage of an international division structure?

A) It leverages the benefits of global strategy while responding to local needs.
B) It allows better balance between global integration and local adaptation.
C) It requires a small resource commitment.
D) It allows concentration and development of international expertise.

hollysheppard095 · **Reply #1 on:** Jul 7, 2018

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