According to Hofstede's framework, organizations which have ...

[kshipps]

According to Hofstede's framework, organizations which have cultures that score high on ________ tend to be more hierarchical, with power deriving from prestige, force, and inheritance.
 
  A) uncertainty avoidance
  B) power distance
  C) short-term orientation
  D) femininity

Question 2

________ is the process of dividing the firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each group.
 
  A) Brand management
  B) Customer relationship management
  C) Market segmentation
  D) Market diversification

[Sophiapenny]

Answer to Question 1

B

Answer to Question 2

C