According to Hofstede's framework, organizations which have cultures that score high on ________ tend to be more hierarchical, with power deriving from prestige, force, and inheritance.
A) uncertainty avoidance
B) power distance
C) short-term orientation
D) femininity
Question 2
________ is the process of dividing the firm's total customer base into homogeneous clusters in a way that allows management to formulate unique marketing strategies for each group.
A) Brand management
B) Customer relationship management
C) Market segmentation
D) Market diversification
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