This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: In about 100 words, summarize the difficulties companies encounter when they attempt to measure the ... (Read 80 times)

BRWH

  • Hero Member
  • *****
  • Posts: 553
on: Jul 7, 2018
In about 100 words, summarize the difficulties companies encounter when they attempt to measure the effectiveness of their online advertising campaigns.

Question 2

Write a paragraph in which you briefly outline the reasons for the decline in the use of banner adverting online.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ansleighelindsey

  • Sr. Member
  • ****
  • Posts: 364
Reply #1 on: Jul 7, 2018
Answer to Question 1

The effectiveness of online advertising is difficult to measure. In 2004, a joint task force of the Interactive Advertising Bureau (IAB) and the Institute of Practitioners in Advertising (IPA) created a set of media measurement guidelines that all online advertisers can use to produce comparable ad view numbers. Although the task force guidelines have helped to establish measures of ad views, it is difficult to assess the effectiveness of online advertising because site visitors change their Web surfing behaviors and habits as they gain experience using the Web.

Answer to Question 2

Click-through rates now range from .3 percent to .5 percent, depending on the sites content. Although some recent research suggests that Web site visitors see and are influenced by banner ads that they do not click, advertisers are reluctant to pay for ads that do not produce directly measurable results.


BRWH

  • Member
  • Posts: 553
Reply 2 on: Jul 7, 2018
Thanks for the timely response, appreciate it

okolip

  • Member
  • Posts: 362
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

The human body's pharmacokinetics are quite varied. Our hair holds onto drugs longer than our urine, blood, or saliva. For example, alcohol can be detected in the hair for up to 90 days after it was consumed. The same is true for marijuana, cocaine, ecstasy, heroin, methamphetamine, and nicotine.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Did you know?

According to the CDC, approximately 31.7% of the U.S. population has high low-density lipoprotein (LDL) or "bad cholesterol" levels.

Use of the tympanic thermometer to measure body temperature. Use of the tympanic thermometer to measure body temperature.
Biotechnology Companies and Fighting Cancer Biotechnology Companies and Fighting Cancer
Types of Problems Used to Measure Intelligence Types of Problems Used to Measure Intelligence
Wintrobe tube and Westergren tests are used to measure the ESR. Wintrobe tube and Westergren tests are used to measure the ESR.
Thread pitch gauge used to measure the pitch of the thread. This bolt has 13 threads to the inch. Thread pitch gauge used to measure the pitch of the thread. This bolt has 13 threads to the inch.
Using a goniometer to measure joint ROM. Using a goniometer to measure joint ROM.
Video: Structure of a Ribosome

For a complete list of videos, visit our video library