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Author Question: Explain the use of social CRM in sales and marketing activities. What will be an ideal ... (Read 72 times)

Themember4

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on: Jul 7, 2018
Explain the use of social CRM in sales and marketing activities.
 
  What will be an ideal response?

Question 2

Phishing is a technique for intercepting computer communications.
 
  Indicate whether the statement is true or false
Using MIS ¦ Kroenke, Boyle ¦ 10th Edition
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Kdiggy

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Reply #1 on: Jul 7, 2018
Answer to Question 1

Social CRM is a dynamic, SM-based CRM process. The relationships between organizations and customers emerge in a dynamic process as both parties create and process content. In addition to the traditional forms of promotion, employees in the organization create wikis, blogs, discussion lists, frequently asked questions, sites for user reviews and commentary, and other dynamic content. Customers search this content, contribute reviews and commentary, ask more questions, create user groups, and so forth. With social CRM, each customer crafts his or her own relationship with the company.

Answer to Question 2

FALSE


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