« previous next »

Author Question: Explain the use of social CRM in sales and marketing activities. What will be an ideal ... (Read 76 times)

Themember4

  • Hero Member
  • *****
  • Posts: 538
on: Jul 7, 2018
Explain the use of social CRM in sales and marketing activities.
 
  What will be an ideal response?

Question 2

Phishing is a technique for intercepting computer communications.
 
  Indicate whether the statement is true or false
Using MIS ¦ Kroenke, Boyle ¦ 10th Edition
Buy Test-Bank


Kdiggy

  • Sr. Member
  • ****
  • Posts: 340
Reply #1 on: Jul 7, 2018
Answer to Question 1

Social CRM is a dynamic, SM-based CRM process. The relationships between organizations and customers emerge in a dynamic process as both parties create and process content. In addition to the traditional forms of promotion, employees in the organization create wikis, blogs, discussion lists, frequently asked questions, sites for user reviews and commentary, and other dynamic content. Customers search this content, contribute reviews and commentary, ask more questions, create user groups, and so forth. With social CRM, each customer crafts his or her own relationship with the company.

Answer to Question 2

FALSE


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

The calories found in one piece of cherry cheesecake could light a 60-watt light bulb for 1.5 hours.

Exercises and Activities That Can Improve Cardiorespiratory Fitness Exercises and Activities That Can Improve Cardiorespiratory Fitness
For the 2-year-old, encounters with peers provide valuable practice in communication and social ... For the 2-year-old, encounters with peers provide valuable practice in communication and social ...
Social History Questions Social History Questions
Social class and social status Social class and social status
Social Classes Social Classes
Social Media Tools for Education Social Media Tools for Education
Video: Gastrin (gastric emptying) & Secretin (buffering gastric acid)

For a complete list of videos, visit our video library