Which of the following customer relationship management applications provides analysis of customer data?
A) Operational CRM
B) Analytical CRM
C) Operational SCM
D) Analytical SFA
E) Operational PRM
Question 2
Which of the following is an example of a pre-digital database?
A) A library's card-catalog
B) A cash register receipt
C) A doctor's office invoice
D) A list of sales totals on a spreadsheet
E) An SQL database