Author Question: Mass marketing treats each customer in a unique way such as fitting advertising with the customer's ... (Read 32 times)

Wadzanai · **on:** Jul 7, 2018

Mass marketing treats each customer in a unique way such as fitting advertising with the customer's profile and needs.

Indicate whether the statement is true or false

Question 2

Major department and discount stores are classified as

A) general malls.
B) specialized malls.
C) regional stores.
D) pure-play stores.