Author Question: ________ customer relationship management (CRM) systems help to create mass e-mail marketing ... (Read 72 times)

laurencescou

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________ customer relationship management (CRM) systems help to create mass e-mail marketing campaigns wherein each consumer receives an individualized e-mail based on their prior purchase history.
 
  A) Structured
  B) Operational
  C) Analytical
  D) Integrated
  E) Collaborative

Question 2

Which of the following is the first step in the procure-to-pay process?
 
  A) negotiate price and terms
  B) issue purchase order
  C) receive goods
  D) receive invoice
  E) settle payment



johnpizzaz

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Answer to Question 1

B

Answer to Question 2

A



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