How would you define clickstream analysis? What will be an ...

[Haya94]

How would you define clickstream analysis?
 
  What will be an ideal response?

Question 2

Which of the following is true of data-as-a-Service (DaaS) platforms?
 
  A) Knowing where the data resides is critical to the functioning of the platform.
  B) There are standardized processes for accessing data wherever it is located.
  C) Business processes can access local data only.
  D) Data quality happens on each individual platform.

[otokexnaru]

Answer to Question 1

Clickstream analysis is the analysis of information collected by Web servers to help companies understand user behavior better. By using the data and text mining techniques, companies can frequently discern interesting patterns from the clickstreams.
Data collected from clickstreams include user data, session data, which pages they viewed and when and how often they visited. Knowledge extracted from clickstreams includes usage patterns, user profiles, page profiles, visit profiles and customer value.

Answer to Question 2

B

[Haya94]

Thank you

[otokexnaru]

Happy to help you