Assessment of the needs of the consumer or client (in developing ...

[vicky]

Assessment of the needs of the consumer or client (in developing a strategic marketing plan) focuses on:
 
  a. Present needs only.
  b. Present and future needs.
  c. The development of surveys.
  d. Secondary analysis of existing data.

Question 2

Opinion leaders are:
 
  a. formal leaders who lead evidence-based practice development teams.
  b. formal leaders who write new evi-dence-based practice guidelines.
  c. informal leaders who influence peers by evaluating innovations for use in certain settings and promoting clinicians' use of evidence in clinical decision making.
  d. informal leaders who gather data about nursing practice changes.

[jsm54321]

Answer to Question 1

B
Assessment of needs takes into account needs of the consumer now and for the future, using a variety of data-gathering techniques. Future orientation aids in anticipating how marketing and programs will need to shift to meet those needs.

Answer to Question 2

C
Informal leaders who influence peers by evaluating innovations for use in certain settings and promoting clinicians' use of evidence in clinical decision making are referred to as opinion lead-ers. Opinion leaders are likeable, trustworthy, informative, and influential (Doumit et al., 2007; Majumdar et al., 2007).