Author Question: Which of the following are part of the Four Ps of marketing? Select all that apply. a. price c. ... (Read 45 times)

jrubin · **on:** Jul 8, 2018

Which of the following are part of the Four Ps of marketing? Select all that apply.

a. price c. plan
b. product d. patient

Question 2

Dashboards and balanced scorecards can be used to identify four perspectives of an organization. Which of the following are some of these perspectives? Select all that apply.

a. customer satisfaction c. finances
b. staff satisfaction d. learning and growth

wilsonbho · **Reply #1 on:** Jul 8, 2018

Answer to Question 1

A, B, D
The four Ps of marketing can be used to assist health care organizations in marketing their services effectively as they provide a sound process for identifying how to place desirable services in desirable locations at a price that benefits both patients and the health care facility. These four Ps are: 1) patient, 2) product, 3) price, and 4) placement.

Answer to Question 2

A, C, D
Dashboard and balanced scorecards are useful tools for providing a snapshot view of multiple indicators that can contribute to operational planning and allocation of resources. They can identify four perspectives of an organization: finances, customer satisfaction and services, internal operating efficiency, and learning and growth (Norton & Kaplan, 2001).