What are the overarching goals of marketing (select all that ...

[deesands]

What are the overarching goals of marketing (select all that apply)?
 
  a. Attracting new customers
  b. Satisfying customer needs and wants
  c. Growing current customers
  d. Creative advertising techniques
  e. Delivering something of value

Question 2

Which of the following are never events (select all that apply)?
 
  a. A minor medication error
  b. A foreign object left in the body during surgery
  c. Surgery on the wrong body part
  d. A mismatched blood transfusion
  e. Hip fracture acquired in the hospital
  f. Pressure ulcer acquired in the home
  g. Catheter-associated urinary tract infection
  h. Surgical site infection

[Tonny]

Answer to Question 1

A, B, C, E
Marketing is a business function focused on establishing customer relationships and satisfying customer needs and wants. Although definitions of the term marketing vary, most include an ex-change process whereby something of value is created and delivered, and strong profitable cus-tomer relationships are established. The overarching goals of marketing are to attract new cus-tomers by promising superior value and keep and grow current customers by delivering satisfac-tion (Kotler & Armstrong, 2011, p.4).

Answer to Question 2

B, C, D, E, G, H
A never event is an event that should never happen. The insurer will never pay. Insurers will no longer pay for never events. A pressure ulcer will be covered if it was not acquired in the hospital facility. A minor medication error that causes no harm to the patient will not cause an insurer to withhold payment.