Author Question: In the past few decades increased use of the mass media in political campaigns has come at the ... (Read 27 times)

ahriuashd · **on:** Jul 8, 2018

In the past few decades increased use of the mass media in political campaigns has come at the expense of __________ campaigning.

a. partisan
b. issue
c. advocacy
d. grassroots

Question 2

What is the purpose of a benchmark survey?

a. It is used to determine the share of votes a candidate is expected to receive.
b. It is used to assess public opinion relating to the office the candidate seeks.
c. It is used to gauge which candidate should represent the party in a general election.
d. It is used after an election to gauge the performance of a candidate's campaign.