Focus groups help media consultants decide which political ads to use by __________.
a. assessing how small groups with specific demographic characteristics respond to ads
b. posting potential ads on a candidate's website and inviting a select group of individuals to review them and post comments
c. sending DVDs with possible ads to voters and asking them to return a questionnaire about their reactions to the ads
d. assembling a group of elected officials from a candidate's political party to watch and rate potential ads
Question 2
By today's standards, political campaigns through the 1950s were __________.
a. Republican-dominated, though highly competitive
b. very professional and dry
c. expensive and highly negative
d. amateurish and unsophisticated
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