Author Question: Focus groups help media consultants decide which political ads to use by __________. a. assessing ... (Read 77 times)

ETearle

  • Hero Member
  • *****
  • Posts: 580
Focus groups help media consultants decide which political ads to use by __________.
 
  a. assessing how small groups with specific demographic characteristics respond to ads
  b. posting potential ads on a candidate's website and inviting a select group of individuals to review them and post comments
  c. sending DVDs with possible ads to voters and asking them to return a questionnaire about their reactions to the ads
  d. assembling a group of elected officials from a candidate's political party to watch and rate potential ads

Question 2

By today's standards, political campaigns through the 1950s were __________.
 
  a. Republican-dominated, though highly competitive
  b. very professional and dry
  c. expensive and highly negative
  d. amateurish and unsophisticated



pallen55

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

Answer: a

Answer to Question 2

Answer: d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

For pediatric patients, intravenous fluids are the most commonly cited products involved in medication errors that are reported to the USP.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

Human stomach acid is strong enough to dissolve small pieces of metal such as razor blades or staples.

For a complete list of videos, visit our video library