In the Elaboration Likelihood Model of Persuasion (ELM) A) ...

[hubes95]

In the Elaboration Likelihood Model of Persuasion (ELM)
 
  A) there is only one route of attitude change, peripheral process.
  B) the model specifies how persuasion can have an impact on variables.
  C) elaboration means the amount of cognitive processing that a person puts into receiving messages.
  D) the process has not been successful with message tailoring.

Question 2

For Janice to lose weight, she must believe both that she is able to lose weight and that the weight loss will benefit her health. These beliefs are examples of
 
  A) self-esteem and efficacy.
  B) efficacy and outcome expectations.
  C) positive reinforcement and strategic change.
  D) positive punishment and locus of control.

[Mholman93]

Answer to Question 1

C

Answer to Question 2

B

[hubes95]

Thanks for the timely response, appreciate it

[duy1981999]

TYSM