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Author Question: Blackwelder Co calls a meeting to announce to the media that it is hiring a new CEO and changing the ... (Read 52 times)

EAugust

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  • Posts: 550
on: Jul 14, 2018
Blackwelder Co calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics. The company will distribute additional materials at this meeting, which is called a:
 A) news release.
  B) press conference.
  C) publicity affair.
  D) promotional campaign.
  E) media exclusive.

Question 2

Which of the following is external to a firm and exists independently of a company?
 A) Strengths
  B) Weaknesses
  C) Goals
  D) Core competencies
  E) Threats


reversalruiz

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Reply #1 on: Jul 14, 2018
Answer to Question 1

B

Answer to Question 2

E


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