Blackwelder Co calls a meeting to announce to the media that it ...

[EAugust]

Blackwelder Co calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics. The company will distribute additional materials at this meeting, which is called a:
 A) news release.
  B) press conference.
  C) publicity affair.
  D) promotional campaign.
  E) media exclusive.

Question 2

Which of the following is external to a firm and exists independently of a company?
 A) Strengths
  B) Weaknesses
  C) Goals
  D) Core competencies
  E) Threats

[reversalruiz]

Answer to Question 1

B

Answer to Question 2

E