A broad set of communication activities used to build favorable relations with customers, investors, the media, government officials, and society in general is known as:
A) public relations.
B) the promotional mix.
C) the marketing-communications mix.
D) advertising.
E) sales promotion.
Question 2
The management team at T-Mobile is reviewing new subscriber growth this quarter compared to last quarter. They are engaging in which function of management?
A) Planning
B) Controlling
C) Leading and motivating
D) Organizing
E) All of the choices are correct.
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Essentials of Human Communication (6th Edition)