The manufacturer of hair care products bundles a sample-sized bottle of its new hair conditioner with bottles of its popular shampoo. Which promotional objective does this best reflect?
A) Boost customer loyalty
B) Encourage trial of a product
C) Gain attention in a retail environment
D) Identify prospects
E) Build customer relationships
Question 2
Tim owns a McDonald's franchise that is having some troubles. Where is Tim most likely to go for advice and guidance?
A) The franchisor
B) The SBA
C) SCORE
D) Restaurant consultants
E) Chamber of Commerce
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