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Author Question: The manufacturer of hair care products bundles a sample-sized bottle of its new hair conditioner ... (Read 97 times)

ENagel

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  • Posts: 540
on: Jul 14, 2018
The manufacturer of hair care products bundles a sample-sized bottle of its new hair conditioner with bottles of its popular shampoo. Which promotional objective does this best reflect?
 A) Boost customer loyalty
  B) Encourage trial of a product
  C) Gain attention in a retail environment
  D) Identify prospects
  E) Build customer relationships

Question 2

Tim owns a McDonald's franchise that is having some troubles. Where is Tim most likely to go for advice and guidance?
 A) The franchisor
  B) The SBA
  C) SCORE
  D) Restaurant consultants
  E) Chamber of Commerce


janeli1

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Reply #1 on: Jul 14, 2018
Answer to Question 1

B

Answer to Question 2

A


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