The Professional Businesswomen's Association on your campus has asked you to recommend an advertising media for its fee-based seminars, and you have suggested the use of direct mail. Which of the following would support your decision to use direct mail versus other types of advertising?
A) It has a long life.
B) It enables highly selective and personal targeting.
C) It has real-time, measurable feedback.
D) Its audiovisual presentation has a high impact.
E) It has a relatively low cost versus other types of advertising.
Question 2
Vanessa's business plan emphasizes why her products are unique and what problem they solve in the market. This is most likely found in which section of her plan?
A) Executive summary
B) Product description and market analysis
C) Marketing plan
D) Operations plan
E) Financial projection
Maxine Williams was the founder and first president of the AAMA. Printed with permission of American
Where Professional Psychologists Work Primary employment settings for PhD recipients in psychology.
question asked
(B) Interneurons or association neurons.
Appear professional and organized for a job interview.
A New Regulated Health Professional