The Professional Businesswomen's Association on your campus has asked you to recommend an advertising media for its fee-based seminars, and you have suggested the use of direct mail. Which of the following would support your decision to use direct mail versus other types of advertising?
A) It has a long life.
B) It enables highly selective and personal targeting.
C) It has real-time, measurable feedback.
D) Its audiovisual presentation has a high impact.
E) It has a relatively low cost versus other types of advertising.
Question 2
Vanessa's business plan emphasizes why her products are unique and what problem they solve in the market. This is most likely found in which section of her plan?
A) Executive summary
B) Product description and market analysis
C) Marketing plan
D) Operations plan
E) Financial projection
Maxine Williams was the founder and first president of the AAMA. Printed with permission of American
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