Author Question: Lauracita Jewels are premium priced because the company wants to project an image of exclusivity, ... (Read 81 times)

rl · **on:** Jul 14, 2018

Lauracita Jewels are premium priced because the company wants to project an image of exclusivity, quality and status. Its advertising states, Not the least expensive-simply the best. Which pricing objective does the company pursue?
A) Increasing market share
B) Building loyal user base
C) Communicating brand value
D) Maintaining status quo
E) Survival

Question 2

Which of the following is true about small businesses?
A) Small businesses can be found in many industries.
B) Small businesses must be under 1 million in revenue.
C) Small businesses represent about 80 of the firms with employees.
D) Small businesses are found mainly in the construction and hospitality industries.
E) Small businesses have a maximum of 25 employees.