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Author Question: Lauracita Jewels are premium priced because the company wants to project an image of exclusivity, ... (Read 78 times)

rl

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on: Jul 14, 2018
Lauracita Jewels are premium priced because the company wants to project an image of exclusivity, quality and status. Its advertising states, Not the least expensive-simply the best. Which pricing objective does the company pursue?
 A) Increasing market share
  B) Building loyal user base
  C) Communicating brand value
  D) Maintaining status quo
  E) Survival

Question 2

Which of the following is true about small businesses?
 A) Small businesses can be found in many industries.
  B) Small businesses must be under 1 million in revenue.
  C) Small businesses represent about 80 of the firms with employees.
  D) Small businesses are found mainly in the construction and hospitality industries.
  E) Small businesses have a maximum of 25 employees.


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babybsemail

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Reply #1 on: Jul 14, 2018
Answer to Question 1

C

Answer to Question 2

A


rl

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Reply 2 on: Jul 14, 2018
Great answer, keep it coming :)

ghepp

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Reply 3 on: Yesterday
Gracias!

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