Suppose you are the marketing manager for a furniture company. The company is getting ready to release a new line of dining tables and china cabinets that feature hand carving. This requires approximately 10 hours of additional labor than tables and cabinets that do not have hand carving. As a result, you decide that your company must price these items higher. Your pricing decision is based on which of the following considerations?
A) The economy currently being in a recession, and customers having less disposable income
B) What competitors charge for similar items
C) The maximum price customers are willing to pay
D) Your cost to produce the product
E) An increase in your company's tax rate
Question 2
Molinda's floral business has suffered a few setbacks in the last year, but she's convinced she can control her own destiny and make the business successful. This relates to the entrepreneurial characteristic of:
A) confidence.
B) energy.
C) internal drive.
D) vision.
E) tolerance for uncertainty.
Wolf spider perched and ready to attack
Coolest Furniture
Marketing Management (13th Edition)
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