Author Question: Heinz ketchup comes in a variety of different sizes, including a single-serve dip and squeeze size ... (Read 64 times)

lilldybug07

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Heinz ketchup comes in a variety of different sizes, including a single-serve dip and squeeze size that allows consumers to peel back the lid to dip items in or tear off a small piece to squeeze out the ketchup. This type of packaging functions to:
 A) attract buyer attention.
  B) improve design or function.
  C) protect the product.
  D) better serve customer needs.
  E) provide product information.

Question 2

Stan has a lot of expertise in architecture but doesn't know much about management. He'd like to share ownership in a business with another person who could offer the management expertise to make the business successful. He would most likely form a:
 A) sole proprietorship.
  B) corporation.
  C) partnership.
  D) conglomerate.
  E) joint venture.



Jody Vaughn

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Answer to Question 1

D

Answer to Question 2

C



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