Heinz ketchup comes in a variety of different sizes, including a single-serve dip and squeeze size that allows consumers to peel back the lid to dip items in or tear off a small piece to squeeze out the ketchup. This type of packaging functions to:
A) attract buyer attention.
B) improve design or function.
C) protect the product.
D) better serve customer needs.
E) provide product information.
Question 2
Stan has a lot of expertise in architecture but doesn't know much about management. He'd like to share ownership in a business with another person who could offer the management expertise to make the business successful. He would most likely form a:
A) sole proprietorship.
B) corporation.
C) partnership.
D) conglomerate.
E) joint venture.
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