Author Question: Although Procter & Gamble produces multiple brands of laundry detergent, each brand is marketed ... (Read 97 times)

folubunmi · **on:** Jul 14, 2018

Although Procter & Gamble produces multiple brands of laundry detergent, each brand is marketed separately. For example, Tide advertisements tend to focus on how well the brand cleans clothes, whereas Gain advertisements focus on the scent of the brand. This is an example of which benefit of product lines?
A) Clarity for consumers
B) Simplfying branding
C) More effective management
D) Increased profits
E) Challenging competitors

Question 2

Ted is starting a solo business right now, but he hopes it will grow fast so that he can sell it in a few years. This relates to which key consideration for choosing ownership structure?
A) Taxation and division of profits
B) Legal and financial liability
C) Ease of start-up and administration
D) Business control and transfer of ownership
E) Riskiness of industry