Author Question: When Nabisco realized that their Ritz cracker brand was experiencing stagnant sales and profits, it ... (Read 59 times)

haleyc112 · **on:** Jul 14, 2018

When Nabisco realized that their Ritz cracker brand was experiencing stagnant sales and profits, it began to offer serving suggestions and recipes featuring the cracker on its packaging. This marketing mix change is in response to:
A) the stage of the product life cycle.
B) changes in customer preferences.
C) simplifying the product mix.
D) increased brand management.
E) challenges from competitors.

Question 2

Which form of business is the easiest to start?
A) Corporation
B) Partnership
C) Entrepreneurship
D) Sole proprietorship
E) S corporation