Author Question: Sales promotion can _____. a. permanently stop an established brand's declining sales trend b. ... (Read 121 times)

ec501234 · **on:** Jun 29, 2018

Sales promotion can _____.
a. permanently stop an established brand's declining sales trend
b. change the basic nonacceptance of an undesired product
c. obtain trial purchases from consumers
d. give consumers a compelling long-term reason to continue purchasing a brand
e. compensate for a lack of advertising

Question 2

Jack Joseph challenges the message claim made in an automobile commercial. This is an example of _____.
a. planned arguments
b. policy arguments
c. antiarguments
d. counterarguments
e. support arguments