« previous next »

Author Question: Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if ... (Read 43 times)

tuffie

  • Hero Member
  • *****
  • Posts: 534
on: Jun 29, 2018
Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if another brand:
 a. has more market share.
  b. offers more variety.
  c. offers more benefits.
  d. has a lower basic price.

Question 2

A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and
  includes functional, emotional, and self-expressive benefits.
 a. True
  b. False
 Indicate whether the statement is true or false


trampas

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

True


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

Intradermal injections are somewhat difficult to correctly administer because the skin layers are so thin that it is easy to accidentally punch through to the deeper subcutaneous layer.

Did you know?

The effects of organophosphate poisoning are referred to by using the abbreviations “SLUD” or “SLUDGE,” It stands for: salivation, lacrimation, urination, defecation, GI upset, and emesis.

Did you know?

Hip fractures are the most serious consequences of osteoporosis. The incidence of hip fractures increases with each decade among patients in their 60s to patients in their 90s for both women and men of all populations. Men and women older than 80 years of age show the highest incidence of hip fractures.

Did you know?

There are 20 feet of blood vessels in each square inch of human skin.

An 1808 impression featuring the Tasmanian devil and a Thylacine by George Harris An 1808 impression featuring the Tasmanian devil and a Thylacine by George Harris
Techniques for Measuring Cosmological Distances Techniques for Measuring Cosmological Distances
Patient teaching: health promotion to prevent osteroporosis in women Patient teaching: health promotion to prevent osteroporosis in women
Sample purchase order form. Sample purchase order form.
Swedish Massage Techniques and Variations Swedish Massage Techniques and Variations
Conventions and Techniques of Egyptian Pictorial Relief Conventions and Techniques of Egyptian Pictorial Relief
Video: Chloroplast Structure & Light Dependent Reactions (Photosystem 1 and 2 Cyclic Electron Flow)

For a complete list of videos, visit our video library