Sales promotion techniques act as an incentive to purchase the ...

[tuffie]

Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if another brand:
 a. has more market share.
  b. offers more variety.
  c. offers more benefits.
  d. has a lower basic price.

Question 2

A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and
  includes functional, emotional, and self-expressive benefits.
 a. True
  b. False
 Indicate whether the statement is true or false

[trampas]

Answer to Question 1

d

Answer to Question 2

True