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Author Question: Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if ... (Read 93 times)

tuffie

  • Hero Member
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  • Posts: 534
on: Jun 29, 2018
Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if another brand:
 a. has more market share.
  b. offers more variety.
  c. offers more benefits.
  d. has a lower basic price.

Question 2

A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and
  includes functional, emotional, and self-expressive benefits.
 a. True
  b. False
 Indicate whether the statement is true or false


trampas

  • Sr. Member
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  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

True


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